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Target Sports are the largest manufacturers of darts in the world and they are based right here in the UK. They approached us through our involvement with the 'Designers Network Essex' to design innovative packaging for their new range of own-branded darts.
A number of packaging concepts were presented in sketch form, one of which was taken through to final design. We worked closely with Target trying to achieve a unique packaging solution that was intuitively British without shouting it from the rooftops. There were a number of accessories designed along with the packaging including a quality leather darts wallet.